The National Association of Realtors is the largest professional trade association in the U.S. In response to complaints from members trapped in an endless loop of voice mail, the NAR created a dedicated customer contact center in 1977. In 2001, NAR chose Apropos Technology to implement a solution that would add live web chats and other functionality to their contact center. Apropos' Multi-Channel Interaction Management software now ensures that all customer interactions are handled as efficiently as possible.
