An interview with Evie Wexler
The Little Guys
Accounting takes a jumble of information and transforms it into the clear signal businesses use to hum a fine tune. It tracks business successes and failures, helps managers make decisions, and communicates to outsiders how the business is doing. You can't wait until the end of a quarter to see how your accounts are because you may have missed something you could have fixed a long time ago. You also need to keep an eye on accounting so you have a clear idea in your mind how low you can allow a customer to negotiate on prices—you can give everything away at cost, but you won't be in business for very long.
