The Phoenix Suns have the combination of experience and instinct to guide them in their pricing. The renewal rate for season tickets reflects the fans' satisfaction with the team, its games, and the great entertainment that is provided. The demand is high. Advertising fees, opportunities, and merchandise give the team other ways to increase revenue; the organization tries to keep ticket prices steady and focus on these other areas for growth. If, however, it is necessary to increase ticket prices, extra value added incentive are included.
