In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies. Ben Walkenhorst says you must understand your brand and ensure it represents the image you want:
• The key to marketing & branding
• The value proposition
• The brand essence 1. Social 2. Functional 3. Emotional
• Consider your brand as a character
• The brand identity
• Brand evolution
• Marketing essentials
This is available as part of
