In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Pete Williams, Entrepreneur to explore some practical advice and strategies. Pete Williams shares a framework for driving profit 1. Traffic 2. Opt ins 3. Conversions 4. Average item price 5. Items per transaction 6. Transactions per period 7. Margins
• Measure each lever
• Involve the team
• Continuous improvement strategy
• Applying the framework
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