Courses: 1 - 4 of 4
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Advertising, Sales Promotion, and Publicity
The Phoenix Suns have an in-house agency. Their efforts include billboards, cooperative campaigns with other groups and products, and press releases that keep the team and players in the public eye. An in-house video production team creates materials to distribute information, present interviews, an... read more
DVD style course with completion certificate only
AON: Selling by Building Relationships
Today, in many fields selling is about building long-term relationships with customers. For sales people, relationship selling is viewed as a continuous circle in which they analyze customer needs, present the benefit of their product or service, gain the commitment from customers, and provide servi... read more
DVD style course with completion certificate only
Personal Selling and Sales Management
Marshall Industries and Navistar are examples of companies implementing effective and professional ways to sell their products. No longer will the glad-handed sales approach work as consumers have become more sophisticated. In depth knowledge of their products, the ability to listen to customer need... read more
DVD style course with completion certificate only
Personal Selling: Featuring Hal's Harley-Davidson
In 1903, the first Harley-Davidson motorcycle was built in a 10 by 15 foot shed in Milwaukee, Wisconsin. Since then, the name Harley-Davidson Motor Company has been synonymous with Milwaukee. In the home of Harley-Davidson, how can any one dealer stand out? Hal's Harley-Davidson does it through crea... read more
DVD style course with completion certificate only
